What Is Acuity Scheduling?
Your time is valuable. Acuity helps you spend it wisely.
When business is booming (or just getting started), wrangling your schedule shouldn’t slow you down. Acuity Scheduling is the online appointment scheduling software built to keep up with you and your clients. From the moment someone books to the moment they show up, Acuity handles the busywork so you can focus on what really matters.
Whether you’re a one-person powerhouse or managing multiple staff and locations, Acuity adapts to fit your business—your hours, your services, your vibe—and keeps it running smoothly around the clock.
What does Acuity Scheduling do? A smarter way to book appointments online
Acuity Scheduling simplifies the appointment booking process and makes it easy for clients to book, reschedule, or cancel appointments online. It’s everything you need to run your schedule (and look good doing it) without getting bogged down in the endless back-and-forth.
Here’s a taste of what Acuity offers:
Branded online booking: Clients can view your real-time availability and book appointments on their own from a scheduling page that expertly matches your brand.
Payment processing: Get paid on your terms. Acuity integrates with the leading payment processors and offers secure online, in-person, and contactless transactions.
Calendar syncing and controls: Keep your day running smoothly and your availability up to date across platforms with booking limits, scheduling rules, time zone detection, and more.
Automated messaging: Reduce no-shows with email and text notifications you can set and forget. Plus, trigger push notifications to keep the whole team informed.
Custom intake forms: Start every session prepared. Collect need-to-know details like allergies or inspiration pictures and require clients to agree to your policies and terms.
Holistic client profiles: Organize client information and internal notes that you can reference to nurture relationships and provide personalized service.
Revenue-driving tools: Create coupon codes or sell gift certificates, add-ons, packages, and subscriptions that boost your earnings over time.
Mobile app management: When you’re busy running your business and working with clients, you can’t stay glued to your desk. Acuity’s scheduling app is built for both desktop and mobile use, so you can take your schedule with you as you move.
Helpful reporting: Track appointment trends, revenue generated, and more details with reports that help you make data-driven decisions.
How does Acuity’s scheduling software work?
Acuity helps automate the entire scheduling journey, from first-click to follow-up, with professional booking tools that flex to fit your format. As your needs change, your team expands, and your business takes off, Acuity’s flexible scheduling software grows with you.
Here’s how Acuity Scheduling works:
Getting set up is fast and intuitive for first-time business owners and seasoned professionals alike.
Set your availability and offers: Choose when and how you want to work. Define your business hours, break times, and appointment types. Optimize your schedule for maximum appointments with fewer gaps (without burning out).
Automate communication: Customize intake forms, cancellation policies, and appointment notifications to reduce pre-appointment admin. Follow through with thank-yous, feedback requests, or reminders to rebook on autopilot, too.
Connect a payment processor: Connect to Stripe, Square, or PayPal to accept payments at booking, send invoices, or charge clients in person with quick checkout tools.
Share your booking link or embed it: Add booking to your website, email signature, social media profiles—wherever clients find you—to promote your services and start accepting bookings.
Manage your calendar: You’re in control. Prepare for your day at a glance with color-coded appointments, reschedule with drag-and-drop simplicity, and view client details in one place.
“We use Acuity every single day! It is the central hub of our internal organization and customer support system. When our admin team logs on for the day, they have all the information they need at their fingertips, from what classes are happening that day to what private lesson spots are available for booking in the next few weeks. Our dog trainers can easily review their schedule and access their clients’ information quickly. With multiple employees, all with different availability, Acuity has made creating schedules more efficient for us and for the clients!”
Who is Acuity Scheduling for?
Short answer: Anyone who relies on appointments.
Longer answer? Acuity supports all different business types that need to schedule appointments, classes, or consultations of any kind. This includes:
Any industry
If you can book it, Acuity is built for it. Some top industries that trust Acuity:
Beauty: Hair salons and barbershops, nail technicians, brow and lash artists, permanent makeup, tattoo studios and piercings
Health and wellness: Counselors, acupuncturists, med spas, massage therapy
Education and coaching: Tutors, music and language teachers, life coaches
Fitness: Yoga instructors, personal trainers, gyms, dance studios, sports camps
Professional and creative services: Accountants, financial advisors, law firms, marketing agencies, event planners, photographers
Pet care: Groomers, boarders, dog trainers, cat cafés, animal hospitals
Any appointment type—virtual, in-person, or on the go
1:1 consults or group sessions. Video calls or in-home services. In-store styling or hybrid training. The bottom line? You can create an online booking system that supports where you work and the services you provide.
Any number of locations and staff members
Acuity Scheduling is designed to make complex scheduling scenarios simple, including managing multiple locations and staff members. You can invite your team to help manage your schedule as contributors, or create separate calendars for each staff member or location, ensuring that everything stays organized and easily accessible.
No matter your business or how you operate, Acuity can adapt to your scheduling needs, with pricing plans fit for every stage of growth—including enterprise scheduling.
Can I customize my booking experience to match my brand?
Absolutely. Your brand is unique and deserves more than a generic scheduler. Want to keep it sleek and minimal? Go for it. Prefer bold and vibrant? That works, too.
Use Acuity’s style editor and adjustable settings to:
Match your booking page to your website and brand colors
Choose fonts and layouts that reflect your style
Change wording to sound more like what you do (think: “pet name” instead of “client name” or “cosmic reading” instead of “appointment”)
Add custom logos or imagery, service descriptions, and booking instructions
Set unique availability and services for different staff or locations
Edit automated messages to suit your voice and client needs
With Acuity, your booking page is more than functional—it’s an extension of your brand. Because no two businesses should have to book alike.
Does Acuity integrate with other business tools?
Yes, and then some. Acuity’s scheduling software plays well with many tools you already use to run your business efficiently.
Popular Acuity integrations:
Website builders
Payment processors
Marketing tools
Video conferencing
CRM and client management
Accounting and invoicing software
API options for advanced customization and automation
Learn more about the powerful integrations available to streamline your workflows.
What resources does Acuity offer?
Mastering your calendar should feel empowering, not overwhelming. We’re here to make scheduling easier, and that includes learning how to get the most out of it.
Whether you’re brand new or looking to level up, Acuity offers:
On-demand webinars
Video tutorials on YouTube
Scheduling tips and success stories on the blog
A help center for the more technical stuff
Real, human customer support when you need it
Plus, get inspiration and timely updates when you follow us on social:
Is Acuity part of Squarespace?
Yep! Acuity is a Squarespace company, which means if you’re already using Squarespace, integrating your booking flow into your site is seamless. But even if you’re not on Squarespace, you can still use Acuity as your scheduling solution—on any website, or even without one.
What makes Acuity different from other appointment scheduling tools?
Acuity isn’t just a booking calendar, it’s a fully customizable scheduling platform that helps businesses like yours scale without losing that personal touch.
Here’s what sets Acuity apart:
Brandable experience that looks like you, not like generic software
Ultimate flexibility for every business model—virtual, in-person, hybrid
Built-in automations that save time and boost professionalism
Integrated payments so you can accept deposits, payments, and tips without switching apps
Designed to grow with your team, services, and locations
Trusted by healthcare pros with tools that can support HIPAA-compliant* practices (*Powerhouse and above)
You focus on showing up to impress. Acuity takes care of the rest.
“If you’re looking for a tool that’s reliable, flexible, and easy to use—for both you and your clients—this is it. I’ve trusted Acuity for years, and it’s never let me down.”
How do I get started with Acuity Scheduling?
You can set up Acuity in minutes—no tech skills required.
Start booking in 4 simple steps:
Go to acuityscheduling.com
Click “Get started” and sign up or sign in with email, Google, or Apple
Choose your setup (Create a new Acuity Scheduling trial, or use Acuity Scheduling with a Squarespace website)
Start your free trial—7 days of stress-free scheduling, 14 days with Squarespace
Want to take the fast track? Click the button at the bottom of this page and we’ll take you directly to get started.
Let’s get you booked
If your business runs on bookings, Acuity Scheduling is ready to run with you—24/7, no sweat. Whether you’re ready to ditch your paper calendar or upgrade from basic booking software, this is your opportunity to simplify scheduling, enhance your client experience, and show off your brand while you’re at it.
Start your free trial today and make the most of your time tomorrow.
